Insights Analysis at Google

I led a global mobile gaming research project exploring how millions of players engage across genres, features, and markets (using advanced analytics tools GameRefinery and Apptopia).

By analyzing behavioral patterns at scale, I identified engagement drivers, player preferences, and regional differences in experience expectations. The work transformed complex data into actionable insights for product, UX, monetisation, and growth strategy, helping game publisher development teams create more relevant and valuable player experiences.